The GONG Effect

Humorous B2B campaign for revenue intelligence platform Gong.io
CLIENT
GONG
SERVICE
Brand Awareness
YEAR
2025

Gong AI studies your top performers — and coaches the rest of your team to sell just like them.

Gary is that annoying top sales rep who’s a master of origami and closing impossible deals. But when coworkers strike the Gong, everyone in the office transforms into Gary—complete with his origami skills and sales success. Gong AI turns every rep into a top performer.

Campaign Overview